At A Glance
As global awareness of environment issues has grown, consumers increasingly demand products that are both effective and sustainable. Our client, an established player in the cleaning industry, recognized this trend and aimed to innovate by creating a green product line using “water white” methyl ester to differentiate their products in a crowded market filled with traditional, chemical-heavy cleaners.
About “Water White” Methyl-Ester
“Water white” methyl ester is a virtually colorless, odorless solvent that has gained popularity in the cleaning industry for its environmentally friendly attributes:
- Biodegradable: it breaks down naturally, reducing pollution and environmental harm
- Renewable: sourced from plant materials, it supports sustainable practices.
- Non-VOC: it minimizes harmful emissions, making it safer for both users and the environment.
The Challenge
An industrial cleaning manufacturer faced several challenges, including the critical need to source a methyl ester that was not only high-quality and “water white”, but also low odor. They recognized that any residual smell could detract from the appeal of their eco-friendly cleaning products, potentially driving consumers away and forcing them to invest in fragrances, which would counteract their green marketing efforts. Additionally, they needed to differentiate their product in a crowded market filled with traditional, chemical-heavy cleaners while ensuring compliance with environmental regulations and certifications, including Kosher standards. Balancing these demands and maintaining a commitment to sustainability was essential for the success for their new product line.
The Solution
To address their challenges, CREMER supplied a “water white” methyl ester that is double distilled and virtually odorless, meeting the manufacturer’s stringent standards for an eco-friendly cleaning product without changing the formulation for additional fragrances which was crucial in avoiding strong chemical smells. CREMER’s “water white” methyl ester is also available domestically in the United States, so it eliminated lead times, allowing the manufacturer to scale production efficiently without delays.Furthermore, CREMER’s Kosher certification added value, appealing to a broader range of consumers seeking certified and sustainable products. This partnership not only streamlined their supply chain but also empowered the manufacturer to successfully launch their new green product line.
The Results
By sourcing “water white” methyl ester from CREMER, the manufacturer experienced positive impacts across their business. Incorporating high-quality methyl ester enhanced the performance of their cleaning products, leading to repeat purchases. The eco-friendly positioning allowed the manufacturer to effectively differentiate itself from competitors and attract a new customer base. Lastly, their commitment to using environmentally friendly ingredients bolstered the brand’s reputation. Overall, it positioned the company for immediate success while laying the groundwork for long-term sustainability and alignment with consumer preferences of greener products.
For more information about how CREMER North America can help optimize your supply chain with reliable and sustainable solutions, or to learn more about our contract manufacturing services, visit cremerna.com, or contact us directly at sales@cremerna.com.